Assembling pixels ...
User Experience should be a focus of every good digital product, at every step of the process, from strategy to development. It's about failing often and iterating fast to avoid obvious problems and include best practices and novel tweaks to the software. As a UX Designer I daily use personas, information architectures, user journeys, static wireframes and low-fi prototypes to present, discuss and test ideas. I am also trained to critically look at an existing product and identify problems and areas of improvement in the experience.
UI & Interaction Design
To me good UI is about making things legible, understandable, organized and interesting to the eye and I like designing interfaces that are responsive, componentized and animated.
When I look at a component I always ask myself: what is the main goal of this component? How is it going to adapt to the space surrounding it? How is it going to behave when users will interact with it?
I believe UI and Interaction design cannot fully work without each other, a product needs both to achieve true visual greatness and excellent user experience.
Code & Prototypes
Code is the material of digital design, and good designers should know the material they are working with.
I am not a software engineer, I don’t build apps, I cannot manage backend infrastructures and dynamic data. However, I know how to write and read vanilla HTML, CSS and JS . I enjoy coding interactive prototypes, as well as simple websites ( like the one you’re looking at right now ) and I am constantly looking into the new tools that make it easier for designers to be involved with frontend (like CSS Grids, Webflow and more).
I cannot replace developers, but I can speak their language, understand their needs and work with (not against) them.
The work I do as an employee is often under NDA and the result of a strong team effort.
To get a better idea of my core skills, you can check my selection of projects.
Hi there 👋 ! I’m Andrea, a 27 years old digital product designer from Italy, currently based in Milan.
I have 2+ years of professional experience working both in Italy and abroad 🌍, for startups 🏓 as well as multinational corporations 👔. With 6 years of academic design education 📖, 2 university degrees 🎓 and several self-inflicted design/coding courses, I am not a designer by accident: I intentionally decided to pursuit this career and I absolutely love my job.
I value honesty, humble opinions and direct feedbacks. I’m always searching for ways to improve myself and I’d love to add more meaningful positive impact in the world through my work .
I think design is not a deliverable, it’s a process, and I believe a successful project can only be judged when a real product is in the hands of real users.