Hi, I'm Andrea 👋
a digital product designer
based in Turin, Italy.

User Experience should be a focus of every good digital product, at every step of the process, from strategy to development. It's about failing often and iterating fast to avoid obvious problems and include best practices and novel tweaks to the software. As a UX Designer I daily use personas, information architectures, user journeys, static wireframes and low-fi prototypes to present, discuss and test ideas.

To me good UI is about making things legible, understandable, organized and interesting to the eye and I like designing interfaces that are responsive, componentized and animated. When I look at a component I always ask myself: what is the main goal of this component? How is it going to adapt to different screen sizes? How is it going to behave during and after the interaction?
I believe UI and Interaction Design cannot fully work without each other; a product needs both to achieve true visual greatness and excellent user experience.

Code is the material of digital design, and good designers should know the material they are working with.
I am not a software engineer, however, I know how to write and read vanilla HTML, CSS and JS . I enjoy coding interactive prototypes, as well as simple websites ( like the one you’re looking at right now ) and I am constantly looking into the new tools that make it easier for designers to be involved with frontend (like CSS Grids, Webflow and more). I cannot replace developers, but I can speak their language, understand their needs and work with (not against) them.